Mission: We move Badgers to play hard, get fit, and live well.

Vision: To build a movement of healthy habits through inclusion, education, innovation, and connection.

Values:
We put students first.
We celebrate what makes us different and use it to make us stronger.
We believe recreation is a gateway to wellbeing.
We remove barriers, build community, and push limits.
We strive to make the healthy choice the easy choice.
We practice what we preach.
We lean yes.